Text
Branding and the International Pillow Fight Day
become a significant part of popular culture, partially replacing
passive, non-social, branded consumption experiences like watching
television, and consciously rejecting the blight on our cities caused by
the endless creep of advertising into public space.” The International Pillow Fight Day is about having fun in the public
space without brands or marketing involved, and without having to apply
for a permit. The public space belongs to us, the people who inhabit the
town, and the Pillow Fight reclaims that right. That’s what I was telling the BNN reporter while in a gorilla suit. Sure
it’s fun, but the event has a strong concept and ideology behind it. Which makes the following all the more shocking: Chocomel claims the Pillow Fight for a marketing campaign in Den Bosch. http://www.nufoto.nl/fotos/137280/massaal-kussengevecht-in-den-bosch.html
So - can someone explain to Chocomel that this event is ANTI-BRANDS and
ANTI-MARKETING?
What is supposed to be a free, spontaneous event to prove you don’t need
anyone’s permission to have fun is being corrupted into a totally
different message: A marketing brand organizes permits and private
resources to sell product to attendees. Seriously, Chocomel. Keep your dirty advertising fingers out of the
Pillow Fight. I love the drink, but the marketing this time really
screwed up. If anyone has ideas on how to make Chocomel hurt for what they’ve done,
please let me know! Some Pillow Fight related links: Official website explaining what it’s all about:
http://www.pillowfightday.com/
http://www.pillowfightday.com/about Some pics
http://www.thehospages.com/pictures/misc/2010-04-03-pillowfight/index.php On the news
http://www.nufoto.nl/fotos/137257/international-pillow-fight-day-2010-op-dam-…
http://www.dutchdailynews.com/international-pillow-fight-day-amsterdam/ Videos
Video long version:
… and the pajama party (also part of the event)
The International Pillow Fight Day is serious business.
From their website: “One of our goals is to make these unique happenings in public spacebecome a significant part of popular culture, partially replacing
passive, non-social, branded consumption experiences like watching
television, and consciously rejecting the blight on our cities caused by
the endless creep of advertising into public space.” The International Pillow Fight Day is about having fun in the public
space without brands or marketing involved, and without having to apply
for a permit. The public space belongs to us, the people who inhabit the
town, and the Pillow Fight reclaims that right. That’s what I was telling the BNN reporter while in a gorilla suit. Sure
it’s fun, but the event has a strong concept and ideology behind it. Which makes the following all the more shocking: Chocomel claims the Pillow Fight for a marketing campaign in Den Bosch. http://www.nufoto.nl/fotos/137280/massaal-kussengevecht-in-den-bosch.html
So - can someone explain to Chocomel that this event is ANTI-BRANDS and ANTI-MARKETING?
What is supposed to be a free, spontaneous event to prove you don’t need
anyone’s permission to have fun is being corrupted into a totally
different message: A marketing brand organizes permits and private
resources to sell product to attendees. Seriously, Chocomel. Keep your dirty advertising fingers out of the
Pillow Fight. I love the drink, but the marketing this time really
screwed up. If anyone has ideas on how to make Chocomel hurt for what they’ve done,
please let me know! Some Pillow Fight related links: Official website explaining what it’s all about:
http://www.pillowfightday.com/
http://www.pillowfightday.com/about Some pics
http://www.thehospages.com/pictures/misc/2010-04-03-pillowfight/index.php On the news
http://www.nufoto.nl/fotos/137257/international-pillow-fight-day-2010-op-dam-…
http://www.dutchdailynews.com/international-pillow-fight-day-amsterdam/ Videos
Video long version:
… and the pajama party (also part of the event)
