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Branded events: London Olympics and police-enforced sponsorship

via boingboing.net
An excellent case of saturated, overly zealous branding of an event. When does branding go too far? When the police are given powers to enter private homes and seize posters, and are able to stop people carrying non-sponsor items to sporting events.
What boggles the mind is how people allow this situation to get so out of hand, and yet they accommodate. Seriously, when did the police start caring about what brands people wear on the street, and remove them if they are non-compliant?
How, as a normal, non baton-wielding person, do you counteract such measures?